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Transform your home into a luxury hotel
Limited time offer: Save 50% on our Starter Kit, including FREE Forever Bottle & cloth
4.9 / 5 (27 Reviews)
Transform your home into a luxury hotel
Limited time offer: Save 50% on our Starter Kit, including FREE Forever Bottle & Cloth
4.9 / 5 (115+ Reviews)



Make cleaning your new self-care ritual

Natural Cleaning Power
Powerful plant-based cleaning without the toxic chemicals found in supermarket products.

Aussie Essential Oil Scents
Hand-selected Australian essential oils transform cleaning into a sensory escape. Each scent crafted to transform rooms into retreats.

Reusable Glass Bottles
One amber glass bottle replaces 6 plastic. Durable, stylish, and made to live on your countertop, not in landfill.

100% effective and third party tested
Our eco-concentrates have been innovated by PHD chemist Dr Anna Slastanova. They’re designed to work on all your home’s surfaces whilst retaining maximum scent. Over 97% of customers say our multipurpose cleaning spray works better than their regular cleaner.
One spray for every surface
Simplify your cleaning routine with one natural cleaner for your entire home

Stone

Glass

Wood
Natural scents that transport you

Coastal Citrus
A blend of fresh orange and sun-ripened mandarin, inspired by unforgettable coastal roadtrips in Australia's summer
Top Notes
Sweet Orange
An uplifting sweet-citrus scent
Mandarin
A subtle fruity energy-boosting scent
Middle Notes
Bergamot
A deeper citrus aroma

Morning Bouquet
A blend of delicate Australian nerolina flowers and exotic ylang ylang, inspired by Melbourne's flower markets
Top Notes
Begamot
An uplifting citrus aroma
Nerolina
A sweet floral and subtle woody aroma
Middle Notes
Ylang Ylang
A sweet and rich floral scent

Natural Embrace
A blend of earthy cedarwood bark and rare ho wood extract, inspired by misty morning hikes through the Blue Mountains
Top Notes
Bergamot
An uplifting citrus aroma
Base Notes
Ho Wood
A delicate and complex wood with floral undertones
Cedarwood
A warm, dry and distinctly woody aroma
Your new cleaning routine - on autopilot

Free shipping, always
Every refill ships free - no surprises

Swap or delay anytime
We'll remind you 3 days before every refill - skip, swap or cancel easily

Member exclusives
Members get early-access to new and limited-edition scents
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One non-toxic spray for every surface
Declutter the clean with eco-friendly concentrates diluted with tap water

The best essential oils
Fill your home with beautiful, long-lasting natural scents to suit your mood.
Perfectly blended
Purdy & Charlotte have had over 30 years of blending experience, culminating in the nicest smelling cleaner you'll ever use (in our humble opinion).

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Chemical-free cleaning

Reusable glass bottles
You can use our glass Bottle for Life over and over again, which means you’re not throwing away empty plastic containers every time a cleaning product runs out. The reusable bottle has already helped to keep 1.2 million plastic bottles out of landfill. It’s 100% recyclable, which means you don’t have to worry about where it’ll end up if the time does come to part ways.
14x lower carbon emissions
Generic surface cleaners are made of 90% water. Over a billion of them are transported around the world in heavy bottles every year. Purdy & Figg eco-concentrates are 97% lighter to ship, since you dilute the concentrates with water from your tap at home.


Non-toxic
It’s our mission to put your family first, which is why our eco-concentrates are completely plant-based, paraben-free and GMO-free. We use natural essential oils and no synthetic fragrances or dangerous preservatives whatsoever.
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Two women on a mission

Best friends Purdy & Charlotte were fed up with cupboards cluttered with toxic products
Both firm believers in the power of natural cleaning, they experimented with formulas in an empty garage until they landed on an all natural, multipurpose spray, beautifully scented with essential oils. They called it Counter Clean.
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Frequently asked questions
Pour the entire 20ml concentrate into your Forever Bottle, then fill with tap water. Shake gently to blend, and transform your daily clean into a sensory ritual.
Great for almost every surface—counters, tiles, glass, stainless steel, sealed stone, and laminate. Just spot-test first on raw wood or delicate finishes.
Managing your subscription is quick and flexible. Orders renew every 90 days by default, but you can shift the next date earlier or later with a couple of clicks. If you ever want to pause or cancel, you can do that in your account—there are no fees or phone calls. And if anything feels tricky, just send our support team a message and we’ll fix it right away. You stay in full control the whole time.
Daily Essence Clean is ideal for most household surfaces including countertops, glass, stainless steel, ceramic, porcelain, sealed stone, and laminate. Perfect for kitchens, bathrooms, and living spaces. We recommend spot testing first on delicate materials like unsealed wood, natural stone, or specialty finishes.
One 20 ml concentrate fills a 300 ml bottle and typically lasts two to four weeks. Every kit gives you three concentrates—enough for six to twelve weeks of cleaning—though you may grab the bottle even more once you see (and smell) how well it works.
We pack orders within 24 hours and ship with Australia Post. Most customers receive their order in 2 to 4 business days. You'll get a tracking link the moment it leaves our warehouse.
Yes, our Bits are safe for sensitive teeth. We use Nano-hydroxyapatite in our Fluoride-Free formula, a mineral that's been proven to strengthen and remineralize enamel and help fight sensitivity.
Read the nHAP Study here and read more information about it here.
We also recommend talking to your dentist about Nano-hydroxyapatite or when making any changes to your oral care routine.
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Sage & Willow 2025.
